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Published on July 11th, 2012 | by trendcocktail

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IMG Scoops up Istanbul Fashion Week

We’ve traveled to Istanbul many times over the years, and we always came back inspired and feeling we knew a hidden gem that many in the fashion world had yet to uncover. That’s why we are thrilled to here the latest news, IMG, the fashion event and talent rep firm has picked up Istanbul Fashion Week as its newest client. Kicking off this year October 1o, the fashion week is set to be as big as Berlin or Sao Paulo Fashion Weeks. “Working with these influential regional associations and their vision for the future of the industry in Turkey, leaves us no doubt that the new event will be key to solidifying Turkey’s presence as a leader in fashion commerce,” said IMG Fashion managing director and SVP Peter Levy in a release. “We are looking forward to the robust outlook of Istanbul Fashion Week.” With IMG sponsoring New York, Berlin, London, Milan, Toronto, Tokyo and other fashion weeks around the world, we are sure Istanbul will become a haute stop on the fashion set calendar that can’t be missed.


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    Sonya Holley

    Sonya Holley

    Fashion Writer

    Sonya Holley is an international fashion writer, denim expert, and fashion recruiter whose career has taken her to 27 countries around the world. As a writer, Sonya attends New York, London and Berlin fashion weeks where she covers style and the fashion business for her blog Trendcocktail.com. Sonya has been featured numerous times in the New York Times and Vogue Italy for fashion writing and her personal style. A former Director of Denim at Ralph Lauren, Sonya has worked at top designer brands which also include Tommy Hilfiger and Karl Lagerfeld as a denim specialist where her denim work has been featured in Marie Claire, Bazaar, and Vogue Magazine. Educated in Madrid, Spain with an MBA in International Business and Bachelor's Degree in International Business from London, Sonya has also taught as a professor of fashion and business at LIM College and Berkeley College in New York City.

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